Data shows that Nongfu Spring ranks among the top three in the global drinking water market. In terms of the market share, undoubtedly Nongfu Spring takes the top spot in the domestic drinking water industry. As a leading giant in the packaged water industry, Nongfu Spring has been working hard to expand its product lines.

In 2003, Farmer's Orchard, the first non-water beverage of Nongfu Spring, came into the market. With the well-known advertising language that "Farmer's Orchard, shake before drinking" and the advertisement of Father and Son on the Beach, it went viral and became hugely popular all over the country. This juice drink product is the first fruit juice beverage containing fruit grains in China, and also the first batch of mixed fruit and vegetable juice drinks at that time. In 2004, Scream Energy Drink made its debut with an unique bottle shape and cap design as well as the advertising slogan, “it’s better to let you scream than make your heart beat”. Scream Energy Drink became an enduring hitter of Nongfu Spring, even now you can still see many novel functions of it. In 2008, Water-soluble C100 made with Italian Sicilian lemon debuted. The advertisement that “five and a half lemon VC meet daily needs” is still fresh in the memory of people.

Oriental Leaf was launched in 2011. With a forward-looking feature, this product took the initiate to enter the sugar free tea market and achieved 0 sugar, 0 fat, 0 calorie, 0 artificial flavor and 0 preservative ten years ago, so it was reputed as a product "at least five years ahead of its time." Even today, it is still tough to beat. In 2016, Nongfu Spring introduced aseptic filling technology into its production and launched NFC Juice made with 17.5 ° Orange. NFC Juice can be stored at room temperature without adding any additives, thus enabling more people to drink fresh, healthy and nutritious juice. Right after that, Nongfu Spring solved the problem of storing NFC at normal temperature and launched normal temperature NFC Juice range.

In May 2019, Nongfu Spring opened up new markets in a fast speed, making its first foray into the coffee and yogurt category with RTD Tan Bing Carbonated Coffee, a coffee product that makes a fusion of coffee and Carbonated drink, and Plant-based Yogurt, which further pumps the development of domestic plant-based yogurt market. In the same year, Scream Energy Drink launched two new flavors, and Farmer’s Orchard also added 50% juice concentration range. In May 2020, Nongfu Spring unveiled TOT Sparkling Flavored Drink, expanding its footprint in gas- contained beverage category. Marching into 2021, Nongfu Spring launched nine new products within two months and doubled down on efforts in multiple beverage segments.

Nongfu Spring has undertook an aggressive spate of new product launches since the start of this year. On February 25, "isotonic" series of Scream Energy Drink debuted available in sea salt green orange flavor and sea salt grapefruit flavor; On March 17, Oriental Leaf, a sub brand of Nongfu Spring, unveiled two new flavors, citrus reticulata Pu'er tea and brown rice tea on its 10th anniversary. On April 1, Soda Sparkling Water, another new product of Nongfu Spring, made its debut with three flavors; Beyond that, there is Wuyi Mountain Spring Tea Water, CHANGBAI SNOW Mineral Water and other drinking water products, Nongfu Spring set a record of launching nine new products within two months.

Currently, Nongfu Spring has maintained the lion’s share of packaged drinking water market for many consecutive years and ranks among the top three in tea drink, functional drink and fruit juice drink sector. The ingenious advertising language and micro films of Nongfu Spring are very attractive, and the long-established "natural and healthy" brand image makes Nongfu Spring hugely popular. As the enterprise continues to perfect its product matrix, it will have a growing brand influence and usher in a new round of growth.